RockSalt
Branding and Menu Design for an new hot spot in the Gourmet City.
From Zero to Hero.
Service
Client
Branding
Photography
RockSalt
Year
2019-2021
Brand Concept & Design Elements
Bringing a Traditional Japanese & Creative Cuisine together, we gave a Modern Japanese fusion identity to RockSalt through visual elements. With an idea of a freshest, precious and delicate cuisine from a raw nature.
Natural Sand, Rough Stone surface were applied to create a traditional Japanese style, colour of Stony Grey and Gold made a contrast to a delicate cuisine.
Photography & Styling Concept
In order to express the brand’s lifestyle, we use rough & raw looking plates and matt background to contrast the delicate of the freshness of sashimi. A soft and 3 spots lighting helps to create a stand out image of the fresh food, brings the best side of it.
GREAT FOOD DESERVEs BETTER
PHOTOS
Better Menu,
Better revenue
Menu Design Concept
For prints design, we create the graphic by using the tradition Japanese patterns, colours, and bring them into new, modern layouts.
